SIERRA CLUB
INC.
Petitioner-Appellee
v.
COMMISSIONER
INTERNAL REVENUE SERVICE
Respondent-Appellant
No.
95-70112
UNITED STATES
COURT OF APPEALS
FOR THE NINTH CIRCUIT
1996 U.S. App.
LEXIS 14869
April 9,
1996,
Argued and Submitted, San Francisco, California
June 20, 1996, Filed
PRIOR HISTORY: [*1] Appeal
from a Decision of the United States Tax Court.
Tax Ct. No. 8650-91. James S. Halpern,
Tax Court Judge, Presiding.
DISPOSITION: REVERSED
COUNSEL: Gary R. Allen and Thomas
J. Clark, Attorneys, Tax Division, United States Department
of Justice, Washington, D.C., for the appellant. Robert L.
Dietz and B. Holly Schadler, Perkins Coie, Washington, D.C.,
for theappellee.
JUDGES: Before: William A. Norris
and Charles Wiggins, Circuit Judges, Napoleon A. Jones, Jr.,
* District Judge. Opinion by Judge Wiggins.
* Hon. Napoleon A. Jones, Jr., United
States District Judge for the Southern District of
California, sitting by designation.
OPINION BY: CHARLES WIGGINS
OPINION: OPINION
WIGGINS, Circuit Judge:
Sierra Club, Inc., a tax-exempt
organization under I.R.C. @ 501(c)(4), must pay taxes on
"unrelated business taxable income" ("UBTI") under I.R.C. @@
511-13. n1 I.R.C. @ 512(b)(2), however, excludes "all
royalties" from UBTI, thus rendering the royalty income of a
tax-exempt organization non-taxable. The Commissioner of
Internal Revenue ("Commissioner") contends that the Tax
Court erred in determining on summary judgment that Sierra
Club's income from the rental of its mailing lists and from
participation [*2] in an affinity credit card
program constituted "royalties" and therefore was not
taxable for the years 1985, 1986, and 1987. We have
jurisdiction under <=1> 26 U.S.C. @ 7482 and we AFFIRM
in part, REVERSE in part, and REMAND.
n1 All citations to the Internal Revenue
Code and regulations are for the years at issue unless
stated otherwise.
I.
The income Sierra Club received from the following two
business arrangements is at the center of this
dispute.
A. Mailing List Rentals
In order to communicate with its members in furtherance
of its exempt purpose, Sierra Club developed and maintained
a list of its members, donors, and other supporters; it also
maintained a list of its catalog purchasers. Sierra Club had
exclusive ownership rights in these mailing lists, including
the right to all net income derived from them. Sierra Club
retained Triplex Marketing Corporation ("Triplex"), a
computer service bureau, to maintain the lists and update
the lists by adding new names and removing stale names from
the lists. Sierra [*3] Club also inserted "seed
names" in its mailing lists to protect against abuse and
unauthorized use of the lists.
Moreover, like many organizations, Sierra
Club raised funds by permitting other organizations to
"rent" the names from its mailing lists for a fee. Sierra
Club retained Names in the News ("Names") and Chilcutt
Direct Marketing Corporation ("Chilcutt") - both list
managers - to administer and oversee the external uses of
its lists. Sierra Club set the rates for the rental of the
lists (the names on the lists could only be used once per
rental); it also retained the right to review requests to
rent the lists and to approve the proposed mailing material
and schedule for the mailing.
Names and Chilcutt promoted the rental of
Sierra Club's lists through solicitations, personal sales
calls, advertising and seminars. Those who wished to rent
Sierra Club's lists placed a list order with Chilcutt or
Names, which Chilcutt or Names forwarded to Sierra Club.
Sierra Club in turn filled the listrental order through
Triplex, who would perform services requested by the list
renter such as selecting names based on zip code, gender, or
frequency of contribution. Triplex provided the [*4]
membership list or catalog list on magnetic tape, cheshire
labels, or pressure sensitive labels as instructed by the
list renter. Triplex billed Names or Chilcutt for the
performance of these services; Names or Chilcutt in turn
billed the list renter for these costs.
Names and Chilcutt received a commission
of ten percent of the base price of the list (the cost of
renting the list excluding the Triplex service charges).
Typically, the list broker arranging for the rental on
behalf of the list user would also receive a commission of
ten or twenty percent of the base list price. Sierra Club
thus received payment for the rental of the list less the
commissions for Names or Chilcutt, the list broker's
commission and Triplex's service charges.
In the tax years 1985, 1986, and 1987,
Sierra Club received $ 142,636, $ 317,579, and $ 452,042
respectively for the rental of its mailing lists.
B. Affinity Credit Card Program n2
n2 An affinity credit card program is
an arrangement by which an organization such as Sierra Club
agrees that a credit card issuer may use the organization's
name and logo to market an affinity credit card - i.e., the
Sierra Club Visa Card - in exchange for a small percentage
of total amounts charged on the affinity card.
[*5]
On February 20, 1986, after intermittent
discussions, Sierra Club entered into an agreement (the
"Sierra Club Bankcard Agreement") with American Bankcard
Services, Inc. ("ABS"). The parties agreed that ABS would
offer Sierra Club members a "Sierra Club Visa and/or
Mastercard" with the name of Sierra Club on the front of the
card and its logo on the reverse side. Sierra Club "agreed
to cooperate with ABS on a continuing basis in the
solicitation and encouragement of SC members to utilize the
Services provided by ABS."
In exchange, ABS agreed to pay Sierra
Club a monthly fee, designated in the agreement as a
"royalty fee," of one-half percent of the total cardholder
sales volume provided that the fees received by ABS from the
financial institution issuing the card were between one-half
and one percent of total cardholder sales volume. n3 ABS was
responsible for the development of promotional and
solicitation materials for the card program, subject to
Sierra Club's approval. ABS agreed to bear the cost of such
materials; however, Sierra Club had the right to elect to
pay for the production and mailing costs associated with the
solicitations to its members, in which case Sierra Club
[*6] would receive an increased payment. ABS also
was required to maintain complete accounts for the
program.
n3 The payment Sierra Club received
increased if ABS received a greater percentage of total
cardholder sales as a fee from the financial institution
issuing the card. Sierra Club also received additional
payments for Sierra Club members' use of an 800 number
travel service.
Moreover, ABS agreed to indemnify Sierra Club and its
members from all liability arising out of participation in
the affinity card program. Sierra Club agreed to indemnify
ABS and its agents for all liability arising from Sierra
Club's participation in the program to the extent that the
liability was a result of gross or willful negligence. The
agreement specifically states that it does not establish a
partnership or agent/principal relationship between ABS and
Sierra Club.
In addition, the Sierra Club Bankcard
Agreement notes that ABS had entered into an agreement with
Chase Lincoln First Bank ("Chase Lincoln") in which Chase
Lincoln [*7] agreed "to issue bankcards for
[Sierra Club]." n4 In the event Chase Lincoln ceased
to be the issuer of Sierra Club bankcards, ABS would
recommend additional financial institutions from which
Sierra Club could select a successor to Chase
Lincoln.
n4 The agreement states that "[Sierra
Club] has selected Chase Lincoln as the financial
institution to be the issuer of Sierra Club bankcards under
this Agreement." However, at the time the Sierra Club
Bankcard Agreement was entered into, Chase Lincoln had not
yet agreed to issue the affinity card.
After entering into the Sierra Club Bankcard Agreement, on
March 9, 1986, ABS assigned its right to solicit Sierra
Club's members to Concept I, Inc. On March 26, 1986, Sierra
Club and Chase Lincoln entered into an agreement in which
they agreed that if ABS failed to perform its duties under
the Sierra Club Bankcard Agreement, Chase Lincoln would have
the right to assume ABS's responsibilities. Sierra Club also
agreed not to authorize the issuance of other affinity cards
[*8] by any other bank during the terms of its
agreement with ABS.
Further, in a March 28, 1986 agreement
between Chase Lincoln and Concept I, Chase Lincoln agreed to
issue the Sierra Club Visa; Concept I agreed to solicit
Sierra Club members at least twice a year using names and
addresses supplied by Sierra Club. The parties acknowledged
that all promotional materials were to be approved by Sierra
Club. "In consideration for the solicitation of Members to
participate in the Card Program," Chase Lincoln agreed to
pay Concept I one percent of the total retail purchase
volume generated by the card program. In a separate
agreement dated March 28, 1986 between ABS, Concept I, and
Chase Lincoln, Chase Lincoln secured the right (but not the
responsibility) to assume the rights and responsibilities of
either ABS or Concept I in the event that either or both
failed to perform its obligations under the Sierra Club
Bankcard Agreement as well as under the March 7, 1986
agreement between Concept I and ABS. Finally, on July 7,
1986, Concept I reassigned its right to solicit Sierra Club
members for the affinity card program to ABS.
ABS initially solicited Sierra Club
members for the credit card program [*9] in letters
dated June 15, 1986. The letters were written on Sierra
Club's letterhead, contained Sierra Club's return address
and were signed by Sierra Club's president. n5 The letters
were mailed using Sierra Club's non-profit postage permit,
although ABS stated that this was a "mistake" because "it
might have been better to have had the mailing delivered all
at once rather than spread out over the entire month." ABS
also placed advertisements in Sierra magazine, which ABS
paid for at the standard commercial advertising rate.
Members sent their credit card applications to Chase
Lincoln; inquiries about the program were directed to a toll
free number answered by Chase Lincoln or ABS. Members who
applied for the Sierra Club Premier VISA received a letter
on joint Sierra Club and Chase Lincoln letterhead, signed by
the Vice President of Chase Lincoln and the Executive
Director of Sierra Club, thanking them and welcoming them to
the program. n6
n5 The letters stated in part: As a
member of the Sierra Club, you are eligible to apply for a
new member service - The Sierra Club Premier VISA card.
There are important advantages to both you and the Sierra
Club when you use this card. [*10]
n6 This letter reads in part: Thank you
for joining with the Sierra Club and Chase Lincoln First in
this important new program. We hope you'll enjoy the
benefits and savings provided with your new Sierra Club
Premier VISA.
After the tax years at issue, ABS was unable to persuade
Chase Lincoln to continue to waive its annual fee of $ 30.
ABS mailed rebate checks to cardholders, many of which were
not honored. Sierra Club declared ABS in default under their
agreement on October 26, 1987 and terminated the agreement
in late 1987. Sierra Club subsequently reimbursed its
members for the annual fee. Sierra Club and Chase Lincoln
entered into a new agreement, under which Sierra Club
agreed, inter alia, to endorse the card program and
encourage participation by its members, to include program
information in its new member mailings and to advertise in
Sierra magazine at its own expense.
For the tax years 1986 and 1987, Sierra
Club received $ 6,021 and $ 303,225 respectively from the
credit card program.
C. Proceedings Before the Tax Court
On February 11, 1991, the Commissioner issued
[*11] a notice of deficiency to Sierra Club for the
1985, 1986, and 1987 tax years based upon a determination
that the income from the above described activities was UBTI
and thus was taxable. After paying the additional tax,
Sierra Club filed a petition before the Tax Court on May 7,
1991, challenging the Commissioner's deficiency
determination and alleging that the income at issue
constituted royalties which were excludable from
UBTI.
Sierra Club and the Commissioner filed
cross-motions for partial summary judgment on the issue of
whether the income from the rental of mailing lists
constituted royalties under I.R.C. @ 512(b)(2) and therefore
was excludable from UBTI. In a memorandum opinion dated May
10, 1993, the Tax Court held that the rental income from the
mailing lists constituted royalties. n7 In reaching this
decision, the court defined royalties as "'payments for the
use of intangible property rights'" and thus are not limited
solely to passive income, relying upon <=2> Disabled
American Veterans v. Commissioner, 94 T.C. 60, 70 (1990)
("DAV II"), rev'd on other grounds, <=3> 942 F.2d 309
(6th Cir. 1991).
n7 The Tax Court also held that there was
a disputed issue of fact concerning whether a portion of the
rental fee should be considered sales income from the sale
of the media on which the mailing lists were furnished. The
parties settled this question.
[*12]
The parties then filed cross-motions for
summary judgment on the issue of whether the income from the
affinity credit card program constituted royalties as well.
In a second memorandum opinion dated August 24, 1994, the
Tax Court held that the "consideration received by
[Sierra Club] on account of its participation in the
affinity credit card program was for the use of intangible
property ([Sierra Club's] name, logo, and mailing
list)."
The court's reasoning was twofold. First,
it held that access to Sierra Club's member lists was a "key
component" of the Sierra Club/ABS agreement inlight of (1)
Sierra Club's obligation to cooperate with ABS, (2) the
stated desire to make the credit card program available to
Sierra Club members, (3) the fact that ABS could offer
additional services to members, (4) the fact that in the
event of default ABS could no longer communicate with
members, and (5) the fact that Sierra Club provided ABS with
its member lists. n8
n8 The court noted that the contracts
between Sierra Club, ABS, Concept I, and Chase Lincoln were
controlling on the issue of whether the income from the
credit card program was royalty income. The court stated
that "on its face, the [Sierra Club Bankcard]
agreement is simply an agreement for ABS to market certain
services to members and for petitioner to cooperate in that
effort."
[*13]
Second, the court held that the intention
of the parties in entering into the agreement was to permit
ABS to use Sierra Club's name and logo, relying on the fact
that (1) the description of the credit card included the use
of the Sierra Club logo, (2) in the event of ABS' default,
it was required to cease immediately using Sierra Club's
name and logo, (3) ABS was required to obtain Sierra Club's
written consent prior to using its name or logo, and (4)
Sierra Club maintained the right to advise and consent with
regard to the marketing materials prepared by ABS. n9
Accordingly, the court concluded that the income derived
from licensing Sierra Club's name and logo to ABS and
granting ABS permission to use Sierra Club's mailing lists
for solicitation was royalty income.
n9 In so holding, the court rejected the
Commissioner's arguments that (1) Sierra Club was a joint
venturer with Chase Lincoln and/or ABS, (2) Sierra Club was
a sole proprietor selling services (i.e., marketing and
endorsing the credit card) to ABS and/or Chase Lincoln or
(3) ABS was Sierra Club's agent for the purpose of selling
marketing and endorsement services to Chase
Lincoln.
[*14]
The Commissioner appeals both decisions
of the Tax Court.
II.
A.
We review the Tax Court's grant of summary judgment de novo.
<=4> Dial v. C.I.R., 968 F.2d 898, 900 (9th Cir.
1992); see also <=5> Huff v. United States, 10 F.3d
1440, 1443 (9th Cir. 1993), cert. denied, <=6> 114 S.
Ct. 2706, 129 L. Ed. 2d 834 (1994). "We review the record in
the light most favorable to the [Commissioner] to
determine whether there is a genuine issue of material fact
and whether the [Tax Court] applied the substantive
law correctly." <=7> Huff, 10 F.3d at 1443.
B.
The crux of the parties' dispute is how to define
"royalties" for the purpose of I.R.C. @ 512(b)(2). A
tax-exempt organization under I.R.C. @ 501(c) must pay taxes
at normal corporate rates on "unrelated business taxable
income." I.R.C. @ 511(a). UBTI is defined as "the gross
income derived by any organization from any unrelated trade
or business . . . regularly carried on by it, less the
deductions allowed
both computed with the
modifications provided in subsection (b)." I.R.C. @
512(a)(1). n10 Section 512(b)(2) provides that "there shall
be excluded all royalties (including overriding royalties)
whether measured by production [*15] or by gross or
taxable income from the property, and all deductions
directly connected with such income." n11
n10 "Unrelated trade or business" is "any
trade or business the conduct of which is not substantially
related
to the exercise or performance by such
organization of its charitable, educational, or other
purpose." I.R.C. @ 513(a); see also <=8> United States
v. American College of Physicians, 475 U.S. 834, 838-39, 106
S. Ct. 1591, 1594, 89 L. Ed. 2d 841 (1986) (whether
organization's advertising income is taxable depends upon
whether the publication of paid advertising is a "trade or
business," whether it is regularly carried on, and whether
it is substantially related to the organization's tax-exempt
purpose).
n11 Section 512(b)(1) also provides for
the exclusion of "all dividends, interest, payments with
respect to securities, loans,
amounts received or
accrued as consideration for entering into agreements to
make loans, and annuities and all deductions directly
connected with such income." I.R.C. @ 512(b)(1). Further,
according to the Treasury Regulations, the assessment of
whether income falls within one of the modifications in @
512(b) must be determined from all of the facts and
circumstances of each case. 26 C.F.R. @
1.512(b)-1.
[*16]
"Royalties" as used in @ 512(b)(2) is not
further defined by statute or by regulation. <=9>
Texas Farm Bureau v. United States, 53 F.3d 120, 123 (5th
Cir. 1995). Thus, we look to the "ordinary, everyday senses"
of the word. <=10> Commissioner v. Soliman, 506 U.S.
168, 174, 113 S. Ct. 701, 705, 121 L. Ed. 2d 634 (1993).
Webster's Ninth New Collegiate Dictionary defines "royalty"
in pertinent part as "a share of the product or profit
reserved by the grantor esp. [sic] of an oil or
mining lease
a payment made to an author or composer
for each copy of his work sold or to an inventor for each
article sold under a patent." Webster's Ninth New Collegiate
Dictionary 1028 (1984).
Black's Law Dictionary provides a more
comprehensive definition of a royalty as compensation for
the use of property, usually copyrighted material or natural
resources, expressed as a percentage of receipts from using
the property or as an account per unit produced. A payment
which is made to an author or composer by an assignee,
licensee or copyright holder in respect of each copy of his
work which is sold, or to an inventor in respect of each
article sold under the patent. Royalty is share
[*17] of product or profit reserved by owner for
permitting another to use the property. Black's Law
Dictionary 1330-31 (6th Ed. 1979).
From the above, we can glean that
"royalty" commonly refers to a payment made to the owner of
property for permitting another to use the property. The
payment is typically a percentage of profits or a specified
sum per item sold; the property is typically either an
intangible property right - such as a patent, trademark, or
copyright - or a right relating to the development of
natural resources. n12
n12 Thus, "royalty" is differentiated
from "rent" by the nature of the property the owner is
permitting another to use. See id. at 1297 (defining "rent"
as "compensation or fee paid, usually periodically, for the
use of any property, land, buildings, equipment, etc.").
Revenue Ruling 81-178, relied upon by the parties, supports
defining royalty as a payment which relates to the use of a
property right. It states that "payments for the use of
trademarks, trade names, service [*18] marks, or
copyrights, whether or not payment is based on the use made
of such property, are ordinarily classified as royalties for
federal tax purposes." <=11> Rev. Rul. 81-178, 1981-2
C.B. 135; see also <=12> Texas Farm Bureau, 53 F.3d at
123 (relying upon <=13> Rev. Rul. 81-178 for the
definition of royalties under @ 512(b)); <=14>
Fraternal Order of Police, Ill. State Troopers, Lodge No. 41
v. Commissioner, 833 F.2d 717, 723 (7th Cir. 1987) ("Both
parties agree that a royalty is a payment for the use of a
right, such as a trademark, trade name, service mark or
copyright .
"). Thus, according to <=15> Revenue
Ruling 81-178, by definition, "royalties do not include
payments for personal services." <=16> Rev. Rul.
81-178, 1981-2 C.B. 135.
The parties agree that the above
definition of royalty is correct - up to this point. The
Commissioner argues that "royalty" must be further defined,
claiming that a payment for the use of intangible property
is not necessarily a royalty unless the subject of the
payment is "passive in nature." Sierra Club, on the other
hand, contends that any payment for the use of an intangible
property right constitutes a royalty. For the following
reasons, we hold that under @ [*19] 512(b)(2)
"royalties" are payments for the right to use intangible
property. We further hold that a royalty is by definition
"passive" and thus cannot include compensation for services
rendered by the owner of the property. n13
n13 Sierra Club argues that we should not
consider the Commissioner's argument that royalties must be
passively obtained because it was not raised below. In
opposing Sierra Club's motion for partial summary judgment
regarding the mailing lists, the Commissioner conceded
before the Tax Court that "the 'activity' or 'passivity' of
a taxpayer vis-a-vis its income-producing activities is not
determinative of the issue of whether a particular item of
income is the type which Congress intended to exempt from
UBIT [sic]." Rather, the Commissioner argued that in
order to be excluded from UBTI as a royalty, the income must
be "investment income" - which the Commissioner argued is
determined by resolving whether Sierra Club was involved in
the direct conduct of business, whether it had an investment
motive for the activity and whether the activity at issue
was "investment income." Normally, we will not consider
issues not raised below for the first time on appeal.
<=17> Parks Sch. of Business, Inc. v. Symington, 51
F.3d 1480, 1488 (9th Cir. 1995). However, where the issue is
solely one of law, the district court fully addressed and
ruled upon the issue, and where no prejudice results to the
other party, the court may exercise its discretion to review
the issue. See <=18> Aronson v. Resolution Trust
Corp., 38 F.3d 1110, 1113 (9th Cir. 1994) (court would
consider a legal basis for dismissal not raised by the
defendant below, where issue was one of law, plaintiff had
raised the issue below, and both parties had briefed the
issue on appeal). Here, although the Commissioner did not
advocate adopting a distinction between the active or
passive nature of royalty income, both parties briefed the
issue below in the event that the court chose to adopt such
a test, and both parties have briefed the issue on appeal.
Therefore, we exercise our discretion to consider the
issue.
[*20]
First, the circuits that have considered
whether or not income received by a tax-exempt organization
constitutes royalties under @ 512(b)(2) have consistently
excluded income received as compensation for services -
income that is not "passive" - from royalty income. In
<=19> Disabled American Veterans v. United States, 227
Ct. Cl. 474, 650 F.2d 1178 (Ct. Cl. 1981) ("DAV I"), the
Court of Claims upheld the Tax Court's determination that
DAV's income from the rental of its donor lists to other
organizations was not royalty income under @ 512(b)(2). Id.
at 1189. The court reasoned that @ 512(b) as a whole
"excludes from taxation the conventional type of passive
investment income traditionally earned by exempt
organizations (dividends, interest, annuities, real property
rents)." Id. Because DAV's rental of its donor lists was
"the product of extensive business activity by DAV" (such as
preparing rate cards, sending the rate cards to list
brokers, sorting the lists, and providing the information on
magnetic tape or labels), the court held that the list
rental income did "not fit within the types of 'passive'
income set forth in section 512(b)." Id. n14
n14 This analysis was confirmed by the
Sixth Circuit in <=20> Disabled American Veterans v.
Commissioner, 942 F.2d 309 (6th Cir. 1991) (DAV III). In DAV
III, the Sixth Circuit reversed the Tax Court's holding that
DAV's rental income from its donor lists constituted
"royalties" under the recently issued <=21> Revenue
Ruling 81-178. Although different tax years were involved,
the court held that collateral estoppel barred DAV from
relitigating the issue of whether the rental income
constituted royalty income because <=22> Rev. Rul.
81-178 did not offer additional guidance on the issue of
whether royalty income must be passive. Id. at
312-16.Z
[*21]
Similarly, in Fraternal Order of Police,
the Seventh Circuit held that income from the sale of space
for business listings in The Trooper magazine was not
royalty income excludable from UBTI under @ 512(b)(2).
<=23> 833 F.2d at 723-24. The court noted that the
Fraternal Order of Police ("FOP") had the final authority
over the editorial content of each issue of The Trooper,
could appoint the magazine's executive editor, could prepare
the editorials and feature articles, could oversee and
control the solicitor's activities in the business listings
program, could control the program's bank account and the
reprint of any material published in The Trooper, and shared
the proceeds of the business listings program with the
organization that published the magazine. <=24> Id. at
723. Thus, the court upheld the Tax Court's finding that FOP
"was an active participant in the publication of The
Trooper" and therefore the income received from the business
listings program was not passive in nature and,
consequently, not royalty income under @ 512(b)(2).
Id.
Most recently, in Texas Farm Bureau, the
Fifth Circuit held that income received by the Farm Bureau
from its agreement [*22] with two life insurance
companies to help promote the insurance companies' life
insurance plans was not royalty income. <=25> 53 F.3d
at 123-24. The agreements at issue demonstrated that the
Farm Bureau was paid in exchange for (1) granting the
insurance companies the exclusive right to use the Farm
Bureau name and logo in Texas, (2) agreeing to "use its good
offices, influence, and prestige in promoting the general
welfare" of the insurance companies, and (3) providing
clerical, telephone and administrative services. Id.
Accordingly, the court concluded that, as a matter of law,
"the plain language of the agreements demonstrates that the
agreements were strictly for services and did not
contemplate a royalty payment." <=26> Id. at
124.
This distinction between payments for
services and payments for the right to use an intangible
property right is supported by <=27> Rev. Rul. 81-178.
The ruling discusses and applies the exclusion of royalty
income from UBTI in two factual scenarios. In the first, a
tax-exempt organization of professional athletes solicits
and negotiates licensing agreements which authorize the use
of the organization's trademarks, trade names, service
marks, as well as its
[*23] members' names,
photographs, likenesses and facsimile signatures; under the
terms of the agreements, the organization has the right to
approve the quality and style of the use of the licensed
product. In the second, the same organization solicits and
negotiates agreements to endorse the products and services
offered by the other party to the agreement; the agreements
require personal appearances by the members of the
organization. The ruling states that the income generated by
the agreements in the first situation is royalty income
within the meaning of @ 512(b). n15 However, the income
received in the second situation is not royalty income
because the agreements "require the personal services of the
organization's members in connection with the endorsed
products and services." <=28> Rev. Rul. 81-178, 1981-2
C.B. 135.
n15 It notes that "the fact that the
organization has the right to approve the quality or style
of the licensed products and services does not change this
result. The mere retention of quality control rights by a
licensor in a licensing agreement situation does not cause
payments to the licensor under the agreements to lose their
characterization as royalties." <=29> Rev. Rul.
81-178, 1981-2 C.B. 135.
[*24]
Lastly, differentiating between passive
royalty income and income which is compensation for services
comports with the purpose of I.R.C. @@ 511-513. As discussed
by the Commissioner, the imposition of the tax on unrelated
business income was in response to a concern that tax-exempt
organizations were competing unfairly with taxable
businesses. See <=30> United States v. American Bar
Endowment, 477 U.S. 105, 114, 106 S. Ct. 2426, 2432, 91 L.
Ed. 2d 89 (1986) ("The undisputed purpose of the unrelated
business income tax was to prevent tax-exempt organizations
from competing unfairly with businesses whose earnings are
taxed."). Certain categories of income, however, were
excluded from UBTI because "[the] committee believed
that they are 'passive' in character and are not likely to
result in serious competition for taxable businesses having
similar income." S. Rep. No. 2375, 81st Cong., 2d Sess., 28,
30-31 (1950), reprinted in 1950 U.S.S.C.A.N. 3053, 3083. n16
The purpose of the tax on UBTI to prevent unfair competition
coupled with the exclusion of income believed to be
"passive" in character from that tax provides additional
support for excluding payment for services from royalty
[*25] income. n17
n16 H.R. Rep. No. 2319, 81st Cong., 2d
Sess., 36, 38 (1950), also states: The tax applied to
unrelated business income does not apply to dividends,
interest, royalties (including, of course, overriding
royalties), rents (other than certain rents on property
acquired with borrowed funds), and gains from sales of
leased property. Your committee believes that such "passive"
income should not be taxed where it is used for exempt
purposes because investments producing incomes of these
types have long been recognized as proper for educational
and charitable organizations.
See also <=31> Portland Golf Club
v. Commissioner, 497 U.S. 154, 162, 110 S. Ct. 2780, 2786,
111 L. Ed. 2d 126 (1990) (stating in dicta that "since
Congress concluded that investors reaping tax-exempt income
from passive sources wouldnot be in competition with
commercial businesses, it excluded from tax the investment
income realized by exempt organizations").
n17 The concurrence in DAV III relied
upon Congress' 1986 amendment to I.R.C. @ 513 to support its
argument that @ 512(b)(2) excludes income from mailing lists
from the definition of "royalties." <=32> 942 F.2d at
317. Section 513(h) added in 1986 specifically excludes from
UBTI payments to an exempt organization from another exempt
organization for list rentals. I.R.C. @ 513(h) (1995). The
House Conference Report indicates that the amendment was in
response to the Court of Claims ruling in DAV I. See H.R.
Conf. Rep. No. 841, 99th Cong., 2d Sess., pt. 2 at 822
(1986), reprinted in 1986 U.S.S.C.A.N. 4075, 4910. In
describing the present law, the report states: The U.S.
Court of Claims has held that income received by the
Disabled American Veterans from other exempt organizations
and from commercial businesses for the use of its mailing
lists constitutes unrelated business taxable income, and
does not constitute royalties exempted from the UBIT
[sic] under section 512(b)(2). The court found that
the DAV operated in a competitive, commercial manner with
respect to taxable firms in the direct mail industry; that
the organization regularly carried on the mailing list
activities; and that these activities were not substantially
related to accomplishment of exempt purposes.
Id. The report then describes the bill as
providing "an exception from the UBIT [sic]
for income from the exchanging or renting of membership or
donor mailing lists with or to other such tax-exempt
organizations." Id.
Although @ 513(h)(B) was added in
response to DAV I, Sierra Club is correct in noting that the
report does not endorse DAV I's definition of "royalties"
nor its holding that the mailing list rental income was
properly considered not to be royalties. Moreover, Sierra
Club points to legislative history of the amendment which
states that "no inference is intended as to whether or not
revenues from mailing list activities other than those
described in the provision [ @ 513(h)(B)], or from
mailing list activities described in the provision but
occurring prior to the effective date, constitute unrelated
business income." Staff of the Join Comm. on Taxation, 100th
Cong., 1st Sess., General Explanation of the Tax Reform Act
of 1986 (J. Comm. Print 1325 (1987)). Thus, we do not rely
upon this amendment to infer the legislative intent of
Congress in originally enacting @ 512(b)(2). See <=33>
Firestone Tire and Rubber Co. v. Bruch, 489 U.S. 101, 114,
109 S. Ct. 948, 956, 103 L. Ed. 2d 80 (1989) ("The views of
a subsequent Congress form a hazardous basis for inferring
the intent of an earlier one.") (internal citations
omitted).
[*26]
Sierra Club's argument against "narrowly"
interpreting the definition of royalties in @ 512(b)(2) is
threefold. First, Sierra Club argues that the IRS has
previously rejected a "passivity test" in its own rulings.
IRS internal memoranda, however, are not binding on the IRS
or on this court. See <=34> DAV III, 942 F.2d at 315
n.5 ("Such informal, unpublished opinions of attorneys
within the IRS are of no precedential value."). Second,
Sierra Club, in arguing that Congress intended to exclude
all royalty income from UBTI, not simply royalty income
passively derived, points to legislative history that
states:
All dividends, interest, annuities, and
royalties, and the deductions directly connected therewith,
are excluded from the concept of unrelated business net
income. This exception applies not only to investment
income, but also to such items as business interest on
overdue open accounts receivable.
S. Rep. No. 2375, 81st Cong., 2d Sess. at
108, reprinted in 1950 U.S.S.C.A.N. at 3166. We agree with
Sierra Club that the legislative history, as well as the
language of the statute, indicates that Congress intended to
exclude "all royalties." Acknowledging this, however,
[*27] does not aid in determining whether by
definition "all royalties" means payments (for the use of a
property right) that are passive in nature.
Third, Sierra Club claims that in order
for the exception to UBTI to apply, the royalty income must
be derived from an unrelated business activity, or it would
not be taxable as UBTI in the first place. Thus, if the
exclusion of royalties from UBTI were only meant to
encompass passively derived royalties, @ 512(b)(2) would
never apply. In other words, because a trade or business is
defined to exclude passive activities, see <=35>
American Bar Endowment, 477 U.S. at 110, 106 S. Ct. at 2429
("Congress defined 'trade or business' as 'any activity
which is carried on for the production of income from the
sale of goods or the performance of services.'") (quoting
I.R.C. @ 513(c)), a tax-exempt organization must be engaged
in an active trade or business before a royalty could
possibly be taxed under @ 511.
This last argument highlights why
royalties should be defined as "passive" only to the extent
that a royalty cannot be compensation for services. Sierra
Club could be engaged in a trade or business such as
manufacturing t-shirts. The income [*28] from
selling the t-shirts would be taxable as UBTI. However, if
Sierra Club copyrighted the designs on its t-shirts and then
licensed the designs to a t-shirt manufacturer in exchange
for a one percent royalty fee on gross sales, the royalty
fees would be excluded from UBTI under @ 512(b)(2).
Thus, to the extent the Commissioner
claims that a tax-exempt organization can do nothing to
acquire such fees (e.g., providing a rate sheet listing the
fee charged for use of each copyrighted design or retaining
the right to approve how the design is used and marketed),
the Commissioner is incorrect. However, to the extent that
Sierra Club appears to argue that a "royalty" is any payment
for the use of a property right - such as a copyright -
regardless of any additional services that are performed in
addition to the owner simply permitting another to use the
right at issue, we disagree.
In sum, we hold that "royalties" in @
512(b) are defined as payments received for the right to use
intangible property rights and that such definition does not
include payments for services.
III.
Given the above definition of royalties, we must now decide
whether the district court erred in granting [*29]
summary judgment on the issue of whether the payments
received by Sierra Club for one-time rentals of its lists
constitute "royalties" or payments for services performed by
Sierra Club.
The facts upon which the Tax Court based
its decision are as follows. n18 Sierra Club maintained its
mailing lists in furtherance of its tax exempt function; it
hired Triplex to perform the task of maintaining the lists
on a computerized data base. It also contracted with
Chilcutt and Names to administer the rental of the lists.
Sierra Club set the rates for the list rentals and retained
the right to approve the content and date of the mailings of
a list user. Chilcutt and Names were paid a commission for
its services that was taken from the fee that the list user
paid for the rental. Chilcutt and Names forwarded orders for
list rentals to Sierra Club, which in turn had Triplex
fulfill those orders. Triplex invoiced Chilcutt and Names
for services such as sorting and providing labels; these
charges were ultimately billed to the list user.
n18 As noted above, the parties
stipulated to the facts regarding Triplex's role after the
Tax Court rendered its decision.
[*30]
On these facts, the Tax Court held that
it was undisputed that the income Sierra Club received for
the rental of the lists was compensation for the use of its
unique property - the mailing lists. The Commissioner
argues, however, that these facts are indistinguishable from
those of DAV I, in which the Court of Claims held that DAV's
list rental income were "the product of extensive business
activity by DAV" and therefore were not royalties.
<=36> DAV I, 650 F.2d at 1189. DAV performed the
following services: it prepared rate cards, it sent the rate
card to list brokers, it permitted list users to select by
zip code, etc., and it provided the information on magnetic
tape or labels. Id. at 1184.
Here, Sierra Club contracted with others
to perform those services that the Court of Claims held
constituted "extensive business activity" in DAV I. The
government argues that it does not matter that Sierra Club
paid others to perform services such as sorting by zip code
and providing the names on labels - Sierra Club was still in
the business of selling and marketing its mailing lists.
Sierra Club, on the other hand, correctly points out that it
did not participate in any of the [*31] business
activities that could be considered providing services. It
did not market its lists, sort the lists, provide the lists
on labels, or provide any other service to the list users.
Nor did it pay Triplex to perform these services. Triplex
billed Names and Chilcutt for these services, who in turn
billed the list renter.
Moreover, Sierra Club did not pay Names
and Chilcutt to market the lists; rather, Names and Chilcutt
received a commission from each rental. Nonetheless, the
Commissioner argues that this commission was deducted from
the list rental fee, and therefore was the equivalent of
Sierra Club paying Names and Chilcutt to provide marketing
services. Accordingly, the Commissioner would have us hold
that any active effort to market intangible property - such
as the right to use the names on the mailing lists -
converts what was a royalty into a non-royalty, because the
payment is obtained by active rather than passive conduct.
n19
n19 We also note that Names, Chilcutt,
and Triplex paid taxes on their income derived from
providing services in connection with the mailing list
rentals. Thus, to the extent the Commissioner is concerned
with the unfair competition with other businesses providing
mailing list services, such concern is unwarranted.
[*32]
We find Sierra Club's position more
persuasive. Sierra Club did not itself perform the services
relating to the rental of mailing lists. Nor did it market
the mailing lists. It did nothing more than collect a fee
for the rental of its mailing lists. Thus, Sierra Club's
activities with regard to the mailing list rentals were far
less substantial than the activities other courts have found
to prevent a claim that income was royalty income. Cf.
<=37> Texas Farm Bureau, 53 F.3d at 124 (Farm Bureau
provided offices, clerical help, supplies, and agreed to
promote insurance companies' policies); <=38>
Fraternal Order of Police, 833 F.2d at 723-24 (FOP was an
active participant in the publication of the magazine
because it could appoint the executive editor, prepare
editorials and feature articles, oversee and control
solicitations of business listings and control the bank
account and reprint of articles). To hold otherwise would
require us to hold that any activity on the part of the
owner of intangible property to obtain a royalty, renders
the payment for the use of that right UBTI and not a
royalty.
We therefore affirm the Tax Court's grant
of partial summary judgment on this issue because
[*33] the income received by Sierra Club from the
list rentals was royalty income and not payment for
services.
IV.
We now address whether, given the definition of
"royalties" discussed above, the district erred in granting
summary judgment on the issue of whether the income from the
affinity credit card program constituted "royalties."
Because the Tax Court improperly resolved disputed factual
issues in favor of Sierra Club, rather than viewing the
evidence in the light most favorable to the Commissioner, we
reverse the Tax Court's grant of partial summary judgment
and remand to the Tax Court for findings of fact regarding
whether Sierra Club's income from the affinity card program
constituted royalties under @ 512(b). To begin, we note that
the agreements between Sierra Club, ABS, Concept I, and
Chase Lincoln provide a sufficient basis for reversing the
grant of summary judgment in favor of Sierra Club. We agree
with the Tax Court that the agreements were unclear
regarding what the parties were contracting for - Sierra
Club's services or the use of Sierra Club's logo, mailing
lists, and name. However, the Tax Court resolved any
disputes as to the interpretation of the agreements in
[*34] favor of Sierra Club.
For example, the Sierra Club Bankcard
Agreement states that Sierra Club "agrees to cooperate with
ABS on a continuing basis in the solicitation and
encouragement of [Sierra Club] members to utilize
the Services provided by ABS." This clause would permit a
factfinder to infer that Sierra Club agreed to perform
endorsement services - not simply to license its name and
logo and permit the use of its mailings lists, as the Tax
Court concluded. Similarly, the Sierra Club Bankcard
Agreement nowhere states that Sierra Club agreed to license
its name and logo to ABS and yet the Tax Court concluded
that such a licensing was intended by the parties.
The agreements aside, the Commissioner
points to facts which the Tax Court could have interpreted
as evidence that Sierra Club performed services for
ABS,Chase Lincoln, and its members in connection with the
credit card program. For example, ABS used Sierra Club's
postal permit to send the initial solicitation materials to
Sierra Club members. In determining that the use of the
permit did not demonstrate that Sierra Club provided a
service to ABS, the Tax Court relied upon ABS' explanation
that the use of Sierra Club's [*35] permit was a
mistake. However, ABS only characterized the use of the
permit as a "mistake" because in using the permit the
mailing had to be spread out through the entire month.
However, a factfinder could infer that Sierra Club permitted
ABS to use the permit as part of its agreement to cooperate
with the solicitation of its members.
As yet another example, the Commissioner
points to Sierra Club's actions once ABS failed to perform
under the agreement: Sierra Club reimbursed its members for
ABS' dishonored checks, and subsequently assumed ABS'
responsibilities. Although a factfinder could find that
Sierra Club only did so to protect its members and its
reputation, a factfinder also could infer that Sierra Club
was providing its members with a service, in conjunction
with ABS, and that once ABS defaulted, Sierra Club took over
its duties.
In sum, the Tax Court failed to view the
facts regarding the affinity credit card program in the
light most favorable to the Commissioner. Therefore, we
reverse the grant of partial summary judgment on the issue
of whether the income generated by the affinity credit card
program was royalty income and remand this issue for trial
before the Tax Court. [*36] As a consequence, the
Tax Court failed to recognize that there remain genuine
issues of material fact as to whether the payments Sierra
Club received in connection with the program were payments
for services.
V.
Therefore, we REVERSE the partial grant of summary
judgment on the question of whether the income generated by
the affinity credit card program constitutes "royalties" and
is therefore non-taxable.
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